Politiken on podcasting

So, Poli­tiken has a lit­tle piece on pod­cast­ing. The sta­tis­tics are nice, if true, how­ever they’ve left out what seems to me to be the most impor­tant part of pod­cast­ing: The dis­tri­b­u­tion model. MP3 audio blog posts are just that — pod­cast­ing is a dif­fer­ent thing as you’re able to sub­scribe which should be the inter­est­ing bit; audio on the web isn’t all that new. And, while you’re at it, it should be pos­si­ble to throw in a few links. ‘Search engines’ doesn’t cut it; there are pod­cast direc­to­ries out there and the few Dan­ish pod­cast­ers shouldn’t be hard to find — why not link’em up? And while ‘amat­uer’ as in ‘not the national Dan­ish radio’ is true, it misses another impor­tant point: There are a lot of extremely well-produced, to-the-point talk-radio out there — which should make you trem­ble in fear if you’re a tra­di­tional broad­cast­ing busi­ness. Come on, Poli­tiken — you can do bet­ter than that.