Semi-decent points on treating bloggers with respect; provide links, don’t just send the attachment-infested press releases etc. I’m sure the intentions are good, Jesper has a point: If you send press releases at all, if you send one to a blogger otherwise considered a ‘person’, aren’t you stiring it up a little too much?

I’m thinking: If you want to take blogging seriously — and not just want to harvest any benefits that might exist in that space — blog your stuff yourself. You’ll benefit tremendously if bloggers pick your story and add their twist and endorsement. But I’m sure they’ll want to do so as ‘fellow bloggers’, with the posibility to link to your blog and not your PDF press release. Being targeted as a cool kid / marketing machine seem old school evil to me. If I like your stuff, I’m sure I’ll find it myself. If you blog it…