Instead of looking at the whole picture and settle on a distinct style, they are all over the place, adding bits and pieces they hope will improve their expression. The ‘more is better’-crowd. I bet you’ve seen them around. Usually they are more than willing to include you in the process of deciding what to do.

Compare that with unfocused applications with lots of features. Highligts and bling bling — featuritis … is about insecurity. In the hope that someone will like them, they try to have a little something for everybody — and leave no area empty. Fear of whitespace, fear of focus.

So next time you see a web app standing in a bar looking nervous all pimped up, resist the urge to have a quick shag. Go for the hot one standing to the side, with a relaxed look and an eye for combination and color. Your future you will thank you.

Blossom — any apps/documents can be set and monitored for active time used, and the ‘living’ virtual plant will provide a visual indicator of healthy progress; just a glance away throughout the day.

OmniOutliner AppeScript hacker Ethan J. A. Schoonover (Kinkless, KGTD) joins in with the OmniGroup team and Merlin Mann to build OmniFocus.