He’s summarizing the concepts behind the development but somehow it just turns into marketing speak. Maybe it’s because he’s got so many pretty pictures to show… Funny thing: If you succeed in communicating your development principles through your advertising material (which I usually enjoy), you might end up making a connection in people’s heads between ‘talking abstract’ (‘abstract’ being one of Nike’s concepts for a specific product line, oh the meta…) and corporate marketing speak. Maybe it’s just me — fast paced, action packed lifestyle commercials doesn’t do it for me…

Easter egg in Gran Turismo 4 (featuring a Nike virtual car): Look for morse code at the front right wheel.

Pervasive computing challenge:

Designing for an understanding of a transparent interface, privacy concerns.

Question: Do we still need office buildings (Dr. Dr. thinks yes)? “Cooperative buildings”. No longer the place for individual activities, but for planned social/group activities. “Smart environments”; attentive, adaptive, active.

Roomware^TM: iLand — an interactive landscape for creativity and innovation. 2nd gen. for Wilkhahn (office furniture makers). Beach: Software for interactive walls. Version with audio augmentation — room laughs. And so on. This is turning into a Fraunhofer product show.

Smart environments: System-oriented / People-oriented. “Smart spaces make people smarter”. Refrigerator ordering stuff not being consumed because of circumstances outside its knowledge vs. ‘people-empowerment’ through system-to.person information.

Smartness trade-off: sensor data for decision-making, tailoring etc. vs. control over data.

Now he’s back in overview mode, mentioning partners, going through a large number of interesting-looking projects that he haven’t got time to comment on properly. He is, however, throwing in comments about lack of time for explaining. There is actually a way to get around that, you know…

Communication through environments: Patterns, ambient messaging. Connecting Remote Sites: Communication mood etc. across remote locations.

For tredje år i træk samles verdens mest perspektivrige it-prototyper til en Trendshop, hvor der vises frem af det mest langsynede og trendskabende fra afsnit for produktudvikling og –forskning verden over

Update: Nyholm is arranging a post-conference dinner, starting with drinks at the Oak Room.