Branding issues

From Sig­nal vs. Noise:

If you were an energy com­pany called POWERGEN & you had a sub­sidiary that oper­ated in Italy, what would you call the company’s web­site? prob­a­bly not www.powergen­i­talia.com, but… they did: www.powergenitalia.com

The words con­tin­gency and brand­ing spring to mind…

Update: Appa­rantly, Pow­er­gen isn’t to blame.

Misc.. URL.

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