I linked ommer.dk’s krak.dk parody, crack.dk earlier. Now Theis got this from the friendly people of krak.dk — an angry letter from their solicitors telling him to take down the site or pay £ 50k. The parody site take advantage of the similarity between the word “krak” (which is a Danish yellow pages style service) and the word “crack”, well, you know what that is… Crack.dk then allows you to do searches on dealers etc. Fun and games. And krak.dk then, stupid as they apparantly are, pull the “don’t mess with our brand” act on the site. Which, besides being highly questionable as a legal move, totally misses the point; you don’t want bad publicity with regards to a totally innocent prank when you’ve got a well-known brand. You risk it just all backfires, leaving you with the monkey — and people with a brand name to remember where it is… And come on, folks — £ 50k and a threat not only not to use the logo, but to stop linking?!
Update: The fun never stops.
sten Nielsen
Adresse: Thurøvej 17
By/postnr.: 8600 Silkeborg
Hej Sten,
Tak for din adresse. Jeg ved ikke hvem du er, eller hvorfor du mener jeg skal have din adresse. Du kan med fordel arbejde med dit skriftlige udtryk, mÃ¥ske eksperimentere med formen; langsomt bygge en historie op og lade det hele kulminere med en pointe — noget med formÃ¥l og sÃ¥dan…
Hvis jeg skal bruge tilfældige adresser, kan jeg jo pasende bruge krak.dk…
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