From web to print, Norwegian style

Strangely inter­est­ing con­cept:

In a one-time mar­ket­ing ploy, the online news­pa­per TV2 Net­tavisen in Nor­way pub­lished 20,000 copies of a print ver­sion of the web­site on Fri­day (19/04/2004), with a resound­ing suc­cess: all media in Nor­way and many media out­lets around the world have been talk­ing about it. The paper was printed in tabloid for­mat and dis­trib­uted to com­muters in Bergen and Oslo.

[via hypulp where you also can down­load a copy]