Caterina.net on Raw Personal Content & Neta:
In Japanese, “material” for news and stories is called “neta.” The term has strong journalistic associations, but also gets used to describe material that can become the topic of conversation among friends or family: a new store seen on the way to work; a cousin who just dropped out of high school; a funny story heard on the radio. Camera phones provide a new tool for making these everyday neta not just verbally but also visually shareable.
I’m a sucker for naming stuff, but there’s more to it: This material may not be about content, but about intimacy. Which again means that worries over the somewhat trivial nature of much of the communication in blog space sin’t to be taken too seriously; …all this RPC is Not Meant For You. More on community buildingat Joi Ito.
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