Sticker marketing

April 24, 2006 pollas

I’ve been sport­ing a denkreativeklasse.dk sticker on my lap­top for some months now. The site had its 15 days of fame, but I still get a signup once in a while. Most peo­ple don’t take the ques­tions seri­ously (and they shouldn’t) so I have no idea who they are.

Until now.

I’m in a cafe drink­ing my coffe, check­ing emails. The guy next to me just asked if I made the site cause he had seen the sticker and taken the test, unfor­tu­naly scor­ing low as he didn’t drive an old car or drink his cof­fee with milk.

Just to let you know that sticker mar­ket­ing still works.

He sug­gested I made a price index for the book (that coined the term and that nobody read), as he’d noticed quite a dif­fer­ence in price in the book shops down­town. I sug­gest we con­tinue to not read the book and just pre­tend we know what we’re talk­ing about while being the wannabe-creatives that we are…

Media , , , , . URL.

5 Responses to Sticker marketing

  1. troels says:
    April 24, 2006 at 10:53 am

    But you might get a bit of an eye-opener from read­ing it. Even if you just have a small peek. The term describes a group (and our new way of working/thinking), that might be quite larger than you think.

  2. pollas says:
    April 24, 2006 at 11:01 am

    I’m per­fectly aware of the decent points being made in the book. My reac­tion to the con­cept in gen­eral was fueled by the fact that quickly it became a mat­ter of rec­og­niz­ing cer­tain groups in urban areas based on what they wear and what car they drive. And while there’s defi­nately some truth to that, the con­se­quenses all of a sud­den don’t mat­ter; we’re clos­ing in on what con­sti­tutes this group but now it is about belong­ing to a cer­tain cul­ture, not cater­ing for these people’s needs when doing city plan­ning, think­ing pol­i­tics etc. Which would have been just as true if the over­all goal was to coin a term describ­ing peo­ple in their thir­ties redefin­ing what it means to be a grownup… But noone wants to design their pol­i­tics based on that…

  3. troels says:
    April 24, 2006 at 12:56 pm

    I think that we have the same per­spec­tive on things here. It’s just that, it seems to me that you’r often try­ing to define what it is to be cre­ative, in a part of the things you work with online. I like that, it has also helped me to start think­ing about what this new social and cul­tural def­i­n­i­tion of being cre­ative means (and it’s con­se­quences..). But I believe that your think­ing would be much leaner, and your point would get much bet­ter across in a larger audi­ence, if you knew pricely what it was based on, in the beginning.

    Not say­ing that you should read the hole book. It’s quite dull after 50 pages.. Just skimmed the rest of it :)

  4. pollas says:
    April 24, 2006 at 5:23 pm

    I agree. How­ever, I’m not try­ing to be lean, but hook­ing into the un-leanness that every­body else has made the cre­ative class-phenomenon as a cul­turel com­ment. Peo­ple are redefin­ing what it means to be cre­ative on a daily basis (which I believe is one of the points in the book) — I’m just notic­ing that this rede­f­i­n­i­tion gets lost along the way as peo­ple are busy belong­ing to a group of smartly dressed moth­ers and fathers liv­ing in expen­sive apart­ments, drink­ing cer­tain cof­fees and keep­ing their white iPod ear­buds in their ears.

    My point is: Thart part isn’t any­thing spe­cial. It’s the way things are if you hap­pen to have a min­i­mum of edu­ca­tion and live in larger city. From where I’m sit­ting, I can’t see any­body not belong­ing to this cat­e­gory. If you plan urban areas, try to attract peo­ple with a cer­tain mind­set you might want to take your focus a bit further…

  5. Thomas Madsen-Mygdal says:
    May 1, 2006 at 7:02 pm

    But i’m still miss­ing the “koloni­have­hus” and other neces­si­ties for the cre­ative class ;)