Perception change

An inter­view on cre­ativ­ity with Ze Frank:

I think that a lot of peo­ple are focus­ing on the con­tent that’s being pro­duced right now. And I think it’s the wrong thing to look at. It’s actu­ally the pur­suit and the per­cep­tion change that I think a lot of peo­ple are expe­ri­enc­ing about the world — that’s the thing to focus on and the thing to celebrate.

Spot on. [via tveskov]