Tune Recycler — or how to do a little good with Pepsi money

January 29, 2004 pollas

Tune Recy­cler — Sup­port Indie Music with the iTunes Pepsi Super Bowl Pro­mo­tion. It’s a step in the right direc­tion… iTMS defi­nately does what users have been crav­ing for years; deliv­ers music dig­i­tally. But while the record labels don’t miss out on rev­enue that way, the hope that the actual artists have a bet­ter way of sur­viv­ing is a bit so so. Down­hill­batte even got iTMS to remove the “fair to the artists” claim from their web­site… As it is now, you can’t ignore major record labels, and maybe you shouldn’t. But the main objec­tive should be to get a big a cut as pos­si­ble into the artists’ pock­ets which isn’t really hap­pen­ing now. Don’t get me wrong, I think the iTMS is cool and I feel good about pay­ing for my music. But wouldn’t it be even cooler if the low-cost ways of dis­trib­ut­ing on the net could some­how ben­e­fit the peo­ple pro­duc­ing the music? I think so… iTMS and sim­i­lar ser­vices have all the poten­tial to do some­thing more than just another way for a big indus­try to cre­ate income. It’s all about activism it seems…

Btw: Isn’t that Pepsi Super Bowl video embar­ras­ing in every way?

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One Response to Tune Recycler — or how to do a little good with Pepsi money

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