Cross thinking

Ste­fan Andrén (SE), Senior Designer, Nike­Lab, USA is talk­ing on “a designer’s way to break habits” — or rather doing a Nike show­case, putting a lot of fancy prod­ucts on the big screen, show­ing some video commercials.

He’s sum­ma­riz­ing the con­cepts behind the devel­op­ment but some­how it just turns into mar­ket­ing speak. Maybe it’s because he’s got so many pretty pic­tures to show… Funny thing: If you suc­ceed in com­mu­ni­cat­ing your devel­op­ment prin­ci­ples through your adver­tis­ing mate­r­ial (which I usu­ally enjoy), you might end up mak­ing a con­nec­tion in people’s heads between ‘talk­ing abstract’ (‘abstract’ being one of Nike’s con­cepts for a spe­cific prod­uct line, oh the meta…) and cor­po­rate mar­ket­ing speak. Maybe it’s just me — fast paced, action packed lifestyle com­mer­cials doesn’t do it for me…

Easter egg in Gran Tur­ismo 4 (fea­tur­ing a Nike vir­tual car): Look for morse code at the front right wheel.