More on DIA06

Jakob has posted some addi­tional thoughts on DIA06 after com­ments and more time to think.

I totally agree; the peo­ple of the jury seems to be good peo­ple — and that’s not the point. Just as mar­ket­ing on the web — and new and bet­ter ways of doing it — is defi­nately a wor­thy cause. But not the point.

When we’re pok­ing fun at DIA06 it’s not because all mar­ket­ing is bad — and peo­ple work­ing with online mar­ket­ing there­fore are bad peo­ple. It’s because the fram­ing of the whole event is no where near the good thoughts Jon Lund is lay­ing out in the com­ment to Jakob’s first post. And while I whole-heartedly sup­port inno­va­tion in the area of online mar­ket­ing, I also believe in prac­tic­ing what you preach and treat­ing your peers with respect. Flash-sites, award shows and poorly cre­ated sites doesn’t run along those lines…

So: 100% sup­port in putting focus on bet­ter online mar­ket­ing from me. How­ever, I’m pretty con­vinced (as a com­ment to Jakob’s clos­ing remark that maybe they the agen­cies do need an award show) that they don’t need an award show.