Get It?: Wake Up Call to Mainstream Media:
Wake up call to Mainstream Media: Hello, you’re looking at your audience of the not to distant future! They wont be satisfied by web pages that read like a book. And forget about trying to tell them what to think. They want to form and communicate their own opinion. In short: They’re not taking any non-interactive cr.. So get your act together and communicate in a fashion that appeals to this web savvy audience.
So very well put.